I interned at Leatherstocking Quilts in Oneonta. I gained experience in design and merchandising.
Final Project Outcome
This is a snapshot of the updated Leatherstocking Quilts website. During my internship, I worked on the website and organized it so that the store owner could begin online sales.
What I did
The online sales feature of the website had been active, but the store owner wanted everything to be completely organized and set up properly before "officially" launching and advertising the online store. I photographed product, set up a new organizational system for the items, and designed a simple layout that is user-friendly. I worked on this project for about a month.
What I learned
I learned how important it is to consider the target market of a business when designing things like a website. The target market for Leatherstocking Quilts is women ages 65+, so they might not be as technologically adept. Keeping this in mind when designing helped me to create a website layout that allowed for general or highly specific searches, so that customers can browse the online store in a way that works best for them.
