While interning at Brewery Ommegang’s Mercantile, I learned more about what happens behind the scenes to keep the store running and able to meet customers’ needs.
Final Project Outcome
I created a display of merchandise to be photographed and used for a promotional email. I picked merchandise that would fit a Valentine’s Day theme and organized the pieces to look cohesive and appealing. After the collection was photographed, I then chose one of the pictures to feature in the email promotion I designed. This image shows a portion of the email ad.
What I did
While interning at Ommegang, I not only completed the regular tasks of a store staff member but also assisted the store manager with her roles as mercantile manager, product and event photographer, and Tap House social media manager. I researched upcoming trends to help make decisions about future merchandise. I used this information to make informed choices on garment colors and designs. I went through the process of creating a promotional email advertisement from start to finish. I also helped to curate a new collection of merch for the upcoming season.
What I learned
I gained valuable information about the promotional and merchandising aspects of the Ommegang Mercantile. I learned more about how and where Ommegang sources its garments and other products, as well as the methods used to communicate with these businesses. I learned firsthand the months of continuous planning and communication that go into making a retail store run efficiently.
What’s next for me
I will be graduating with a bachelor’s degree in Fashion and Textiles with a concentration in design this May. After graduation, I will be looking to start my professional career in fashion. While applying to new jobs, I will continue working part-time both in retail and as a lifeguard.
