Interning at Leatherstocking Quilts was a non-traditional path to better understanding the management, merchandising and advertising components of running a small business. Through hands-on experience and supervised projects, my role at Leatherstocking Quilts allowed me to gain insight around the necessary requirements of successful outreach.
Final Project Outcome
This presentation was used as a guideline for the business owner, Mrs Jeanne Turner in her trunk show presentationt to local quilting associations.
What I did
This presentation was created by me, Miss Hailey Gould. I devised a comprehensive overview of what services our company provides, company values, loyalty programs and more. This presentation doubled as a packing list for Jeanne. The packing list helped Jeanne to set up an engaging, temporary storefront at the trunk show to promote brand awareness and sales. This detailed outline also provides reminders for upcoming events where (LSQ) Leatherstocking Quilts will be collaborating with other local businesses to host fun events such as denim tote bag making with All American Sweet Spot.
What I learned
I was re-introduced to organization fun. Creating this presentation, sectioning the important messages for customers, and preparing a necessary list for all materials gave me a guide and strategy to be used for school, work and everyday life. It's a crucial step to prepare before events to reduce stress and execute an intentional presentation. Without this, presentations and events can be disappointing for the customer and the business. Through preparation the business can accurately represent themselves instead of leaving it up to fate.
What’s next for me
The next project is creating an eye-catching banner for Shop Hop. Shop Hop is a promotional quilting event intened to help local quilt shops gain publicity and generate substaintile revenue. The banner is complete. However, finding an object or post to hang the banner has been more challenging. My hope is to have it hanging on a post, not just in the window.
