During my internship at Panache, I gained extensive hands-on experience in wholesale operations, competitive analysis, and product organization, while supporting the sales team and attending the NY Curve Trade Show at the Javits Center. This opportunity truly deepened my understanding of brand strategy, inventory systems, and the lingerie and swimwear industry as a whole.
Final Project Outcome
This competitive analysis presentation was created as the culminating project for my internship at Panache. It was researched, developed, and presented to the company’s Creative Director from the United Kingdom, serving as an informational resource to guide future growth and positioning in this particular lingerie market.
What I did
During my internship at Panache, I developed a comprehensive competitive analysis as my final project. I examined over 25+ brands throughout this research, with a primary focus on Elomi, Goddess, and Fantasie, analyzing their brand positioning, target audiences, product ranges, and marketing approaches. The project featured visual brand comparisons, detailed SWOT analyses, and strategic recommendations designed to strengthen Panache’s swimwear and lingerie presence. I presented my pitch to the company’s Creative Director from the United Kingdom, aiming to highlight key opportunities for innovation, market growth, and sharper brand differentiation within the competitive, size-inclusive lingerie sector.
What I learned
I learned from this experience how crucial it is to comprehend fashion's economic and creative aspects. I gained experience in analyzing competition positioning, performing in-depth market research, and converting data into clear, feasible strategies. By giving a presentation to an International industry leader, I improved my abilities in professional communication, visual presentation design, and brand analysis. These abilities will enable me to confidently develop marketing plans going forward, quickly adjust to shifting trends, and make intelligent decisions in the fast-paced fashion industry.
