My experiential learning experience was an extra credit opportunity from Dr. Sarah Portway’s Fashion in the Global Economy course. I created a holiday themed window display at Shakedown Street, a consignment shop on Main st in Oneonta, NY.
Final Project Outcome
This window display was created for the store, to promote the holiday season and showcase the unique pieces of clothing and accessories that are available for purchase.
What I did
I planned and executed the entire holiday window display, from selecting each garment and accessory to arranging the mannequins and props. I chose pieces that reflected both the season and the store’s aesthetic, and made sure the styling was all cohesive and appealing. Throughout the process, I applied principles from my fashion coursework to create a polished and eye-catching display.
What I learned
While completing this project, I learned how to thoughtfully select and position garments and accessories in a way that aligns with the theme and captures people’s attention.
This visual merchandising assignment has furthered my experience with both styling and product placement. Creative direction and presentation are everything in fashion, and this project really helped me sharpen the skills I need for the career I’m building.
