During my hybrid internship under Kirsty Roefs, I had the opportunity to learn the inner workings of the consignment process in a small retail business setting. I gained experience in creating social media content, learned the process of consigning items, and strengthened my visual merchandising skills, all while working both remotely from home and in-store.
Final Project Outcome
This photo is an example of one of the many visual merchandising displays I created in the store. The displays were often themed and meant to showcase certain types of products to drive sales in those areas.
What I did
My tasks while working in-store often included photographing and uploading merchandise to the website, creating visual merchandising displays, maintaining and organizing the sales floor, and observing/aiding in the general processes of running a small retail business. When working remotely, I primarily created content for the social media pages and aided in creating ideas for and planning upcoming store events. I also often dealt with general customer questions and reorganized displays to increase space availability and efficiency.
What I learned
Throughout my time at House of Consignment, I developed an understanding of how a small retail business operates both online and in-store. My experiences photographing and uploading merchandise to the website taught me how to present products effectively and the importance of online sales for a local business without heavy local foot traffic. Additionally, creating visual displays taught me how to effectively utilize design principles and use product placement to drive sales while highlighting certain items. Creating social media content strengthened my creative skills and helped me to understand what drives engagement from customers. Overall, this experience has prepared me for my future career by providing me with organizational, creative, and digital skills.
