In course FASH 2700, I was tasked with completing research and assembling a shopping page while writing a one to two sentence “blurb”, to try and engage our viewers in the featured garments and accessories. We arranged our pages to depict HARPERS BAZAAR’s professional shopping pages using our own themes to present our sense of style.
Final Project Outcome
The shopping page was designed to showcase a specific trend or theme convincing the reader to buy the reference products as featured in Hilltown edge magazine.
What I did
I was tasked with exploring Desert Luxe, a luxury shopping page that explores the beauty of neutral tones through a high fashion lense, blending everyday wear with designer pieces. The page displays everyday wear with grand designer pieces. It was inspired by warm brown, suede textures, and minimalist luxury. This layout creates a desirable story that blends casual streetwear and runway designs. Each of the items that I had handpicked were selected not only for visual enjoyment, but also for it’s contribution to showcase a narrative of modern desert-inspired chic. The combination of bold accessories, layered outerwear, and large handbags creates a currrent reflection of fashion trends while maintaining a timeless outfit. This project successfully demonstrates my newly discovered skill of communicating a clear fashion story through a professional shopping page.
What I learned
This project really taught me how important it is to have a clear concept when it comes to creating a shopping page. I learned how to balance trendy statement pieces with more everyday items that feel more realistic. It helped me figure out how to mix current streatwear with wearable, high-end fahion pieces. I gained a better sense of visual marketing, such as how the accessories, clothing, and bags all work together. It taught me how to make the fashion page look less chaotic when assembling my vision. Overall, this project helped me trust my creative instincts and grow more confident in my styling. It elevated my creative decision making, making my work more sophisticated and professional.
