Denise Coby: Ever After Bridal Internship

During my internship at Ever After Bridal Boutique, I trained as a bridal stylist. This experience allowed me to apply and expand my knowledge from SUNY Oneonta’s Fashion and Textiles track, deepening my skills in merchandising, design, and client relations in a real-world setting.

Final Project Outcome

A small snapshot of what I did during my internship at Ever After can be seen in the collage below. Rather than complete one project, I assisted in many small elements that lead to a learning experience far beyond styling.

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What I did

My involvement at Ever After significantly varied day to day. While I trained as a bridal stylist, guiding clients through gown selections, fittings, and creating personalized shopping experience I quickly learned that no day is ever the same. As each bride brings a unique vision, personality, and story, it was an incredible experience to work with people during such a special and emotional time in their lives. With only two hours to make a lasting impression, I learned the importance of making each bride feel seen, heard, and understood. My goal was not only to help them say “yes” to the dress, but also to help them see their full potential as a bride and feel confident in their choice. Furthermore, I was involved with marketing and advertising efforts, as well as the planning and execution of boutique events such as the Sip and See and Gowns and Gardens (A mock wedding and fashion show). Finally, I assisted in the buying process for one of the major designers Ever After carries in store as well as shadowed Taylor in her day-to-day responsibilities as owner gaining hands on experience in entrepreneurship and retail management. 

What I learned

This internship taught me how to quickly build meaningful connections with clients, an essential skill for any customer-focused role in the fashion industry. I learned how to balance emotional sensitivity with professionalism, which will be invaluable when working in high-pressure or personal shopping environments. Gaining hands-on experience in styling, event planning, and marketing helped me understand how various aspects of the fashion business come together. These experiences strengthened my communication, creativity, and problem-solving skills, which will serve me well in future roles across merchandising, retail, or brand development. Lastly, it has opened the door for future work with Ever After as a full time stylist post-graduation!

 

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